Samsung Smart TV "Family" TV Commercial with Todd Wilkerson and Charles Howerton

Screenshot for the ad. This is the 4th commercial in the past month or so that has a grumpy old man in it. Is this the trend?

Todd Wilkerson, plays the dad. http://toddwilkersononline.com/toddwilkersononline.com/Welcome.html and http://www.imdb.com/name/nm2873522/

Charles Howerton who plays the Grandpa. http://www.imdb.com/name/nm0398112/?ref_=fn_al_nm_1

Here is the ad: