Kia 2014 Soul "Totally Transformed Hamsters" with Applause by Lady Gaga

Here is a screenshot for the ad. If you don't think that having a mascot for your brand sells, you can read this article http://money.cnn.com/2010/07/02/news/companies/kia_hamsters_advertising.fortune/index.htm

Here is the ad:


Applause video by Lady Gaga: