Kia 2014 Soul "Totally Transformed Hamsters" with Applause by Lady Gaga
Here is a screenshot for the ad. If you don't think that having a mascot for your brand sells, you can read this article http://money.cnn.com/2010/07/02/news/companies/kia_hamsters_advertising.fortune/index.htm
Here is the ad:
Applause video by Lady Gaga:
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