I worked for a year on my Master's in Public Health, so I understand program planning, health education, target audiences, and the need for change. There are a few commercials that are currently running for the Champions for Change Campaign. And a couple of local channels run it 10 times an hour, at least, it seems. TMZ comes on at 3pm, and I think this ad runs every 5 minutes, its soooo annoying. Whats worse is that I can clearly see who their target audience is and I can assure you they arent watching TMZ @ 3pm!! They are either at work or picking up their kids. It seems like a waste of time to run this ad during TMZ and Anderson Cooper's show. Both shows air controversial subject matter, I dont see how parents with little kids would be watching.
The commercial is as annoying as the anti-smoking tv ads and the ads for abused animals; you know, you grab the remote and change the channel as fast as you can. Jeesh, they run the ads over and over, until you dont want to turn on the tube at all. So, lucky me, I get to hear Harvey Levin run down bits and pieces of the NRC and then when its commercial time, I get to hear this public health announcement, that believe me, no one is watching. Your average TMZ viewer is not a middle class, low income parent who doesnt know how to feed their kids.
Here is the ad: